What are Pinterest keywords?

Pinterest keywords are specific words or phrases that are used to describe and categorize content on the Pinterest platform. They play a crucial role in helping users discover relevant content when they search for ideas, products, or inspiration on Pinterest. When you create or upload a Pin (an image or video) on Pinterest, you can add keywords to it to make it more discoverable to users who are searching for related topics.

Here's how Pinterest keywords work:

Pin Descriptions: When you create a Pin, you can write a description for it. This description should include relevant keywords that describe the content of the Pin. These keywords help Pinterest's algorithm understand what your Pin is about and match it with user searches.

Board Titles and Descriptions: Pinterest boards are collections of Pins organized around a specific theme or topic. You can use keywords in your board titles and descriptions to make them more searchable and to provide context for your boards.

Hashtags: Like other social media platforms, Pinterest supports the use of hashtags. You can include relevant hashtags in your Pin descriptions to make your content more discoverable. Users can also click on hashtags to explore related content.

Alt Text: Pinterest allows you to add alt text to your Pins to make them more accessible to people with visual impairments. This alt text should describe the content of the image and can include keywords.

Pinterest SEO: Pinterest has its own search engine, so it's essential to use relevant keywords strategically to improve the discoverability of your Pins. Conducting keyword research to identify popular and relevant search terms can help you optimize your Pins for search.

Trends: Pinterest provides insights into trending keywords and topics through its Pinterest Trends feature. This can help you stay up-to-date with popular topics and optimize your content accordingly.

Using the right keywords effectively on Pinterest can increase the visibility of your Pins, attract more users to your profile, and drive traffic to your website or blog if you're using Pinterest for marketing purposes. It's important to choose keywords that accurately represent your content and resonate with your target audience to maximize the impact of your Pins on the platform.